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  1. Marketing Mix of 4PS for Competitive Advantage - IOSR Journals

    iosrjournals.org/iosr-jbm/papers/vol3-issue6/G0364045.pdf?id=5454

    Strategies for marketing mix of 4ps for competitive advantage The Marketing mix by 4Ps is a conjuration and it can only be implemented by marketing managers. Marketing mix is a greatest strategy for attaining competitive advantage for any firm.

  2. A Marketing Mix for the 21st Century: Journal of Marketing Theory...

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    He is currently editor of Journal of Marketing.His research interests are in the areas of channels of distribution and marketing strategy. Branko Cavarkapa Branko Carvarkapa,(Ph.D.,University of Sarajevo), is assistant professor of marketing at Eastern Connecticut State University.

  3. Customer Satisfaction and the Services Marketing Mix: Journal of...

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    journals.ju.edu.jo/JJBA/article/viewFile/2220/2150

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  5. MARKETING MIX THEORETICAL ASPECTS - International Journal of...

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    Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depe ...

  6. The most cited papers from this title published in the last 3 years. Statistics are updated weekly using participating publisher data sourced exclusively from Crossref.

  7. The Marketing Mix Revisited: Towards the 21st Century Marketing...

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  8. Emerald | Journal of Services Marketing information

    www.emeraldgrouppublishing.com/products/journals/journals.htm?id=jsm

    The Journal of Services Marketing (JSM) has been a leader in services marketing thought and cutting-edge research for thirty years. Published articles address a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.

  9. Services Marketing Mix Efforts of a Global Services ... -...

    www.sciencedirect.com/science/article/pii/S2212567115004578

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  10. The Role Of Service Marketing Mix And Its Impact On Marketing...

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