The most cited papers from this title published in the last 3 years. Statistics are updated weekly using participating publisher data sourced exclusively from Crossref.
related journals have been launched since the Journal of Services Marketing was rst published in 1987. The aim of the Journal of Services Marketing is to publish articles that enrich the practice of services marketing while simultaneously making signicant contributions to the advancement of the discipline.
Green issues in services marketing Branding services Internationalisation of services Direct services marketing Sponsorship in services Franchising in services Services marketing is a respected sub-discipline of marketing
Call for Papers | Journal of Marketing Special Issue: New Technologies and Marketing. This Special Issue of the Journal of Marketing will showcase scholarship examining the impact of new technologies on important marketing-related research questions using consumer, firm, competition, market, policy, or societal perspectives.
Journal of Management and Marketing Research Role of Relationship Marketing, Page 2 1.0. INTRODUCTION The purpose of competitive strategy is to achieve a sustainable competitive advantage
social marketing to product and service development and delivery, using incentives and other behavioral economic concepts as part of the price element, and extending place as both an access and opportunity idea for behaviors, products and services.
on the editorial review boards of the Journal of Service Management, Journal of Service Research, Service Industries Journal, Cornell Hospitality Quarterly, and Marketing Management, and served as an ad hoc reviewer for the Journal of Marketing.
Services Marketing Quarterly. ... Ranked in the 2015 Academic Journal Guide from Chartered Association of Business Schools ... Service Quality, Corporate Brand Image ...
customer service and product quality with customer satisfaction and loyalty in the context of the Indian automotive industry. This made the researcher to provide answers to the research question, to be able to achieve the objective of the study and to test the research hypotheses. 2. Theoretical Framework of the Study
The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of ...